Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

Earlier this year I spoke at the conference organised by the IPM where I was asked to give a view of how mobile marketing will change in the future.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

What a golden summer it has been! Rarely do the weather, the economy and sporting success all shine together. In addition the nation has celebrated the birth of royal baby George.

There is exciting growth potential for ethnic brand owners working with marketing and advertising agencies.

Amazon aspires to be “Earth’s most customer-centric company”. Numerous mission statements are sprinkled with customer focus. Yet the brands we most admire are much more than customer-led.