In today’s global society, brands that do not stand for something are expecting their consumers to fall for anything and the ability to rise above the norm in a market will soon be the measure of global success versus universal failure.

Many brands are hardwired for one-way conversations. These brands work hard to limit the time they actually engage with consumers. They view call centers as cost centers.

'There should be a place where only the things you want to happen, happen.' Maurice Sendak, Where the Wild Things Are

The hottest topic in media (advertising, marketing – take your pick) is Native Advertising.

Watching reaction to the Publicis and Omnicom merger has been like the old story of the blind men and the elephant.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas. This week he looks at three stunts from MINI’s ‘Not Normal’ campaign.