Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

It’s been nine years since Adam Morgan’s last book on challenger brands, ‘The Pirate Inside’.

Right place, right time, right cognitive engagement - Like many rugby fans (‘nut’ might be a better description) I was so excited that the British & Irish Lions Tour to Australia had finally arrived.

As CMOs steer through the rough waters of the complex and challenging global marketplace, one thing is certain: not enough feel prepared.

Joss Davidge, business director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

The world isn't just the way it is. It is how we understand it. Life of Pi