Imagine two people, one on either side of a canal. The first one shouts across: 'How do I get to the other side?' The second one shouts back: 'You are on the other side!'

Why not make an action plan now of the five things you are going to tackle with your brand and marketing this summer?

The most indisputable truth of outbound marketing: Frequency improves compliance.

In the good old days (for “good”, read “bad”) when a company screwed up, it was a case of wait and see who notices, deal with complaints as and when they come in, and hope that nobody goes to the press.

Sir Chris Hoy is best known as the legendary cyclist who triumphed at the Athens, Beijing and more recently London Olympics.

A year ago the UK prepared to celebrate the opening of the Olympic Games. Excitement was mounting as the Torch Relay wound its way across the country, with nearly a third of all adults saying they had seen the torch pass.