In this edited version of the Marketing Society’s November Conference keynote speech, Peter Haden describes the size and scale of the opportunity in emerging markets. He argues that Western companies risk losing

Activation, interaction and message journeys: Pete Davis explains why paying for airtime is no longer enough to get results.

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for great marketing ideas.

Over the last few months, working with a number of clients on how best to engage their internal teams, one issue has gradually emerged as key to potential success.

I’m certainly no connoisseur when it comes to bourbon.

Consumer marketers know that brand is the key influencer of customer choice, creating loyalty, attracting, motivating and retaining talent.