Behavioural economics (BE) has become a very familiar term and you're more than likely to find a copy of ‘Nudge’ on someone’s coffee table these days.

'Sex. Clothes. Popularity. Is there a problem here?' Alicia Silverstone, Clueless

Are we equal yet?

Our 2012 SUBWAY® SUBCARD® CRM programme was a carefully-­phased, multi-­layered CRM programme that, despite being built from scratch from the start of 2012, managed to significantly beat all of its objectives, deliver improved customer value and a

EDF Energy overcame the restrictions and hostility towards the energy category, to create transformative communications in 2012.

The Challenge