Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for great marketing ideas that get people talking. 

I’ve recently been pontificating about Branded Content so let’s take a look at some of my real world experience.

Christian Woolfenden, global marketing director at Paddy Power tells Elen Lewis, editor of The Marketing Society that bold marketing leadership looks like a giant hot air balloon shaped like a pair of underpan

It’s been a good few weeks. I really enjoyed the Marketing Academy Gala Party at the Emirates Stadium watching the class of 2012 graduate, and meeting the class of 2013.

Judie Lannon, Editor of The Marketing Society’s quarterly journal Market Leader, asks are there too many iconic brands?

For those of us who started working in marketing BZ (that is, Before Zuckerberg), it is striking to see how social influence has grown to become so important an issue for marketers and their research and comms partners.