Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly search for innovative marketing ideas.

Trust is the subject of the day. Are we surprised that companies, institutions, politicians are increasingly distrusted? The reasons are obvious and banal. They don't keep their promises.

As someone new to social media and the terminology of following, liking and sharing not to mention hashtags, re-tweeting and trending it is a new experience to contend with.

Our monthly blogger Phil Rumbol, former marketing director of Cadbury’s and now founding partner of

Putting things off is a bad habit and also widespread. A survey of 2000 UK adults published in The Times on 19th February showed that 75% were serial procrastinators.

Nah, I don’t do advertising!  You must be confused.  My expertise is long form storytelling and my medium is film and television.  Sure, I’ve seen the stuff.  I’ve enjoyed it from time to time, hated it more often than not but