Content Library

Only consumers can make capitalism work

Hugh Davidson explains how a proper appreciation and application of the marketing principle and its values across all aspects of business would make consumer-led capitalism a model in which everyone had a stake and guard again
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Collegiate? Or competitive? A dilemma for our times

I really should have been in New York City this week.
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BE turns debt repayment on its head

As the high spending Christmas season approaches I thought I would be the early Scrooge and talk about debt and more precisely debt repayment.
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Can partnerships help brands build purpose?

Jo Kenrick, Chair and Marketing Director of Homebase, kicked us off with her view that a purpose is about identifying the difference you want to make in the world, and that can work to unite a group of people into sustained high performance.
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Being at home as a leader

October saw the final session in this year’s Marketing Leaders Programme, the leadership development scheme for high potential young marketers which the Mark
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Alastair Campbell’s “5 a Day” for Happiness

Happiness is no longer a cigar called Hamlet, so where can we find it? At the WACL dinner last week we were all given a free copy of Alastair Campbell’s book “The Happy Depressive” (Arrow Books - £4.99).
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