Since Neil Armstrong’s immortal words in 1969 much has changed in the world.

Since the last blog the country appears to have slipped quickly back into the way we were before the golden sporting memories of the summer. 

Martin Glenn, CEO Birds Eye Iglo Group dicusses why brand marketing needs a relaunch and how to do it. 

  What’s the smartest business move you’ve ever made? Recognising that the sole pursuit of profit is fruitless. Serve customers well, treat your staff well and have fun. Profit is invariably the outcome.

Vincent Rousselet observes that a growing body of literature is devoted to the measurement of human happiness in addition to the traditional economic metrics.

I don’t like peanuts. To coin a phrase, I eschew them. I have seen no quantitative taste tests, but watching people nibbling in bars suggests most people do like peanuts. So disliking them is just a personal quirk.