We meet Steve Langan, Managing Director, Hiscox

The Roman empire, the British empire – they rise, they fall, nothing surer. And equally sure is the fact that for a certain period of time no one on the planet could imagine they would ever, ever decline. So it is with Tech companies.

This really is a lovely little book. It can be read (as I did) on a medium haul flight and you don’t even feel  worthy and “improved” having finished it.

 

 

A PARADOX exists in becoming a marketing leader: the more senior you get, the less your time is spent actually doing pure marketing.