Most people in marketing or marketing services tend to find their jobs interesting and enjoyable and consider the question in the headline absurd.

The best advice I ever got… Make sure you are clear, not only on your strategy and tactics, but also your objectives and what you are actually trying to achieve – the ‘why’ - and then communicate this well.

1 Lightning can contain enough energy to boil eight million cups of tea. 2 Wearing a white lab coat helps you perform better in tests.

Elen Lewis says using constraints can inject magic and creativity into your business writing

Catchphrases from 1988 included Nike’s ‘Just Do It’, ‘Loadsamoney’ from Harry Enfield and ‘an ology’ from BT’s Beattie. The UK launch of Hello! heralded a new age of celebrity, where footballers’ wives rubbed shoulders with European royalty.

Elen Lewis talks to Jonah Lehrer, author of Imagine: How Creativity Works, about how we can all be more creative