Historically, the success of the City of London probably has little to do with marketing, at least not marketing as it is traditionally understood. But this may well be changing, possibly quite rapidly.

There are many excellent scientific journals devoted to neurosurgery.

This book began with a quiz I got wrong. Robbie Vann-Adibé, the CEO of Ecast, a 'digital jukebox' company, asked me to guess what percentage of the 10,000 albums available on the jukeboxes sold at least one track per quarter.

The Ehrenberg-Bass Institute was inaugurated last March in the University of South Australia.

It's different at the top. While your subordinates are in the product or service markets and measure success in sales and profits, the board has to think differently.

'Social Networks' are not a new phenomenon. The term was first used in the 1950s by a man called J.A.