Content Library

How to improve your new product success rate

It's a familiar story of too many cooks ... In 2000, European mobile phone companies bid for the then next-generation 3G licences.
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Beyond brand management

In the 1920s, the Radio Corporation of America invented the broadcast network, a mass communications medium as broad in scope and reach as the contiguous United States.
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Marketing without waste: how to stop spamming people

Marie arrives home from work. She checks her email on her laptop. She has 12 offers for sexual potency pills, three from music download companies and 58 offers from online casinos. 'Spam' thinks Marie.
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How to be a customer champion: turning insight into action

When I started my career in marketing with Ogilvy & Mather in the early 1980s, life was slower. Email hadn't yet been developed, so the arrival of the morning's post set the agenda for the day.
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Managing brands in the oil industry: the case for demerger

Experienced marketers know that there are often tensions in companies between those in the factories who produce, and those in the marketplace who sell.
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China's big problem: growing old before growing rich

In November 2005, Jerry Chen bought a minivan.
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