'No one packs my bags at the supermarket any more.' 'Is anyone going to let me check out of this hotel today?' 'What do you mean you want the table back at 9pm?'

Pensions are a bit like root canal fillings: not something you want to think about unless absolutely necessary. That time has come. Who pays for pensions and who receives them affects the level and profile of consumer expenditure.

Service-sector branding is a delicate art, akin to theatrical scriptwriting. Overscript, and you risk dehumanisation and audience alienation. Underscript and you risk anarchy and irrelevance.

After a false start when dotcom success was measured by the cash burn rate, reality has resumed and genuine web marketing success stories are starting to roll in.

As every advertising person under the age of 65 knows, television is advertising and advertising is television. And since there's nobody in advertising over 43, that means everybody.

O2 created an iconoclastic new brand to capture a digitally-savvy audience who rejected traditional network operators. Key insights