As we approach what is increasingly looking like a recession in the UK, it is timely to review the state of knowledge of how businesses should most profitably approach marketing in a downturn.

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers deeply involved in product development. Key insights

IN BARWISE and Meehan’s seminal book, Simply Better, the authors laid the groundwork for the ideas developed in this more prescriptive handbook.

RECENTLY I took an IPA course on negotiation skills taught by Keith Risk, and was therefore interested to see what Chris Merrington, another IPA trainer, had to say on the matter in this book.

 MY FRIEND, the senior marketing director of a big Japanese electrical and imaging company, says her agency only shows her YouTube clips and can’t even be bothered to say that the idea they’re showing will, eventually, look a

Allyson Stewart- Allen enjoys the commercial inventiveness that was sparked in the US by the recent royal wedding