About a year ago, Winston Fletcher hatched an idea which has finally come to fruition in the current issue of Market Leader.  He felt that marketing was widely misunderstood, or understood too narrowly  - that it is simply another word f

What's the most valuable lesson you've picked up in your 30-year retailing career? Reinvent your business before a competitor does it first.

Many years ago I did a research project for Rolex interviewing men in a number of European countries.  In England, wearers solemnly described the exquisite time keeping, the Oyster movement, the hundreds of years of Swiss watchmaking expertis

 I can’t claim credit for that excellent paradox - I think Tim Ambler gets the credit – but it is the essence of why a brand is different from a product.

An agency colleague told us a story about meeting with the KFC franchise marketing board – a group that represented the restaurant owners and franchisees.

'What do these three US retail brands share?' you ask? The answer is that all are looking at ways to improve your next retail experience. BREAKFAST ON THE GO