Piers Newson-Smith reflects on The Marketing Leaders programme and the chance to reconnect at the recent 20th anniversary event

It’s tempting to swirl or get paralyzed by volatility if you’re a marketer in 2024. But we have a valuable opportunity to hit reset. 

Elongated sales cycles, expanding buying committees, and the constant battle against the status quo, B2B marketers face a myriad of challenges.

Emma Graham, Marketing Manager at ICAS, shares her key takeaways from Future Leaders with Richard Simpson.

Welcome to our new series: The power of entrepreneurial thinking for brands, hosted by The Marketing Society member Ruth Fittock. Episode 1 This episode...

The importance of data-driven insights for brands to adapt to consumers' evolving situations and foster more meaningful customer relationships.