Member Interview with Lana Bdeir, Chief Growth Officer, M+C Saatchi

With AI dominating almost every conversation in the industry right now, it’s no surprise that it shaped much of the discussion at this year’s Navigate Now and Next. There was a noticeable mix in the room…curiosity, excitement, and the slightly uncomfortable question of “what does this mean for us?”

In a recent Global Conversation event, fraud victim Tracy Hall, argues that trust is being exploited at industrial scale by AI-powered scammers, and that marketers must treat trust as a measurable, designed-in feature of every customer touchpoint.

Marketing is embracing AI but with mainly surface-level usage. The reality of this means a function best placed to benefit from AI, is quietly missing it entirely. Joe Hildebrand explains.

Member Interview with Nick Beck, CEO and Founder, Tug Agency

Member Interview with Olivia Dunbar, Events Marketing and PR Assistant, Digital Health and Care Innovation Centre