An interview from our new UAE board member, Craig Borthwick, Partner at LIGHTBLUE.

Episode #118. Today’s episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed.  Challenger brands – whether...

In this article we will explore the key strategies and mindsets that will enable marketing leaders to thrive in the face of adversity.

“If you can change how people spend their money, you can change the world.” Social impact, sustainable business, creative ideas and changing behaviours, these are...

UAE, March 2024: The Marketing Society is excited to introduce four successful marketing professionals joining its board.

Seasoned executive Cristina Guida La Licata, believes investing in women is pivotal for driving societal advancement and innovation.