Member Interview with Pete Sheath, Founder and MD, Studio 44 Media Ltd

As Lex Bradshaw-Zanger captured perfectly from our recent Cannes Lions Unpacked event in Singapore: "Marketing hasn't changed, but marketers must." The pace and scale have transformed dramatically, but the core remains rooted in consistent storytelling and strong creative platforms

The lights dimmed at Cannes Lions 2025, but the revelations from this year's festival continue to illuminate a fundamental shift in how great marketing actually works. Highlights from our Cannes Lions Unpacked session in Singapore.

Visual consistency is the cornerstone of strong branding and while AI has hugely sped up this creative work, the small flaws it generates (distorted logos, inconsistent colours) undermine brand integrity. This is where digital twins come in.

Megan Milne, Social Content Specialist at ESPC (UK) shares her thoughts on our recent Future Leaders event in Glasgow. I had never been to a Marketing Society event before, but when

Aran Chandran, Business Development and Marketing Executive at Turcan Connell, shares his top takeaways from this year's Amplify Marketing Festival.