Content Library

Member Interview with Ben Thomas

Member Interview with Ben Thomas, Creative Director, JWI
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Earning brand loyalty amid uncertainty

As economic uncertainty reshapes spending habits, brands must earn loyalty through transparent pricing, tangible value and everyday convenience rather than relying on habit or discounts alone, insights from Canvas8
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How AI is Reshaping the Consumer Journey

As AI transforms the way consumers discover, evaluate and purchase products, brands must rethink how they show up online. This session explored the growing influence of AI on shopping behaviour and what marketers need to do to remain visible and relevant in an increasingly AI-driven marketplace.
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The Marketing Society Global Awards 2026: Not for Profit Marketing

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Not for Profit Marketing Highly Commended - Making Hunger Visible - The Felix Project Winter Appeal 2025 by The Felix Project & The Maverick Group
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The Marketing Society Global Awards 2026: Media Innovation & Effectiveness

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Media Innovation & Effectiveness Highly Commended - Birmingham's Licence to Join In by TV Licensing & RAPP
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The Marketing Society Global Awards 2026: Holistic Growth Story

On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Holistic Growth Story Highly Commended - Keep Rising by King Arthur Baking & The Liberty Guild
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