Zoe Ferguson and Balrohan Ahluwalia, two sixth formers, experienced their first taste of the world of marketing at this year's Marketing Society Conference.

The Marketing Society Global Conference seems to get better each year. The talks were dizzying in the breadth of their subject matter and the quality of the content.

The Marketing Society Global Conference has always provided the time and stimulus to encourage guests to consider things old and new and this year was no exception.

Assembly spoke to Gen Z employees across the business to hear their own definitions of Purpose and the ways they’d like to see businesses evolving to reflect it.

Episode #83. ‘Purpose for organisations’ is the holistic skill for marketers explored in this episode. Purpose is the reason for a brand or organisation to...

At first, it looks complicated, but once you get into it, you realise it's very easy to take on board. And very hard to turn away from once you see what it can offer you.