Content Library
Joining purpose to commercial acumen with Danone's Patrick Neyret
Patrick Neyret is the Marketing and Innovation Director for DACH, Plant-Based, within Danone. His role focuses on translating the concepts of purpose and sustainability into...
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Brand Solidarity: We Stand with Ukraine
Brand Solidarity, formed by Marcel Knobil, founder of Superbrands UK (the world’s independent brand authority) and branding agency Creative & Commercial aims to bring brands together to express a chorus of support for all the people of Ukraine. We're proud to support Brand Solidarity of which our CEO, Sophie Devonshire, is a patron.
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Rebranding a business to one new name
Fellow of The Marketing Society Ruth Saunders from Galleon Blue and Simonetta Rigo, CMO at Tilney Smith & Williamson, share the story behind a successful initiative and outlines the implications for anyone looking at similar challenges.
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The Whole Marketer Ep63 - Marketing leadership with guest Ian Hepburn
Episode #63. Today’s s episode is focused on Marketing Leadership. Leadership skills include not only the practical side of management (resource, capability frameworks, PDPs etc)...
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Staying true to brand voice with Uber's Elizabeth Windram
Elizabeth Windram leads global branding at Uber, where she is the Global Head of Mobility Marketing, Masterbrand and Membership. A true believer in human-centred brands...
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Men played their part in creating the menopause taboo. Now it’s time to help end it.
The menopause is a huge part of the lives of all of us yet it becomes a taboo subject, whispered by those only who have experienced it. This is particularly true in the workplace, where that secrecy creates untold damage. So where did this taboo come from?
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