Gartner flagged the warning “customer experience is the new competitive battlefield” a few years ago, and the message has sunk in at all levels within companies.

Want to be part of a dynamic organisation dedicated to raising marketing’s positive impact? Become a non-exec director on the Global Board for The Marketing Society.

It was refreshing and energising to hear how marketing leaders can be influential and important within a business, earning themselves a seat on the top-table.

Episode #72. Season 4 returns with this episode covering a personal understanding topic – imposter syndrome. Abby is joined by Rita Clifton CBE, legendary marketer...

“The fastest accelerator in FMCG is the shopper… “ We loved this conversation with Helen Hepworth, Director of Collective Stories – a - Category Management...

Through training, events, mentoring, policy changes, content and much more, we aim to provide tangible activity that will make an impact and a difference now.