Content Library

Investment democratisation and the power of crowdfunding

Freetrade CMO and Co-founder Viktor Nebehaj shares his Shiny New Object, crowdfunding as fundraising agent and motor of marketing. Viktor believes in the democratisation of...
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PUMA Group's Roy Wentzel on using headless ecommerce to boost sales

Roy Wentzel is the Head of Ecommerce Middle East (Interim) at the PUMA Group. His vast experience in e-commerce includes building online shops for a...
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Best of 2021: Sport, Sustainability, D&I and Purpose

As 2021 draws to a close, we reflect on the topics that have resonated with our writers and audience alike the most this year. Topics include Diversity and Inclusion, Purpose , Sustainability, Sport and the Relationship between consumers and brands.
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The importance of respect in client-agency relationships - Weetabix's Gareth Turner

In this latest episode of the Shiny New Object podcast, Gareth Turner, Head of Marketing at Weetabix, talks about the importance of honesty and respect...
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Coca-Cola Company's Monali Shah on the importance of diversity and culture in marketing

As the Head of Integrated Marketing Experiences, Africa, at the Coca-Cola Company, Monali Shah works to showcase the true diversity of African heritage and culture...
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The Whole Marketer Ep5 - Digital Marketing with guest Daniel Rowles

Episode #5. In this episode, Abby is joined by her fellow CIM trainer and Digital Marketing superstar, Daniel Rowles. As CEO of Target Internet (which...
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