In this report, brought to you by Accenture Interactive and The Marketing Society, we look at The Marketing Society Awards and draw out three defining themes common across the winners.

What is your digital marketing skills gap?

The first event from our 2021 Future Leaders programme was delivered by Fiona Burton, Client Partner at The Leith Agency and Chair of the Marketing Society Scotland.

In July I wrote a column that highlighted the connection between levels of advertising spend and levels of consumer confidence in the market.

For more information on how to enter The Marketing Society Awards 2021 head here. Entry deadline is 26 Feb.

As behavioural scientist and expert on habits BJ Fogg says “If you pick the right small behaviour, and sequence it right, then you won’t have to motivate yourself to have it grow.