‘You’re not even born yet. What do you think happened to all the other things? The razor blade that never gets blunt, the car that runs on water with just a pinch of something.

A recent roundtable held by AI marketing company, Datasine, discussed the importance of finding the balance between data and creativity when taking risks in marketing.

This year’s Amplify might not have had the usual venue or live atmosphere – but it did offer up chicken baths, year-old pizza and plenty of potty-mouthed princesses. And thank f*ck for that.

This year's Amplify Marketing Festival Ogilvy Lecture was given my Professor Mark Ritson, with an introduction by Rory Sutherland and hosted by Marketing Society CEO...

Challenging times can often push us to achieve the best results. In this session, created with our friends at Virtue, we discovered how brands are...

Challenging times can often push us to achieve the best results. In this session, created with our friends at Virtue, we discover how brands are...