Marketing Society Director Graeme Atha welcomed Sir Geoff Palmer under the spotlight to discuss how being honest about the ways Scotland benefitted from the slave trade is an important step to becoming a fair and inclusive society.

Sir Geoff has featured on many news programmes recently discussing the street names and statues dedicated to historic characters involved with the slave trade. In...

Having accelerated the growth of ecommerce giants such as TXMaxx.com, LK Bennett, The Fragrance Shop, Browns Fashion, Harvey Nichols and Sweaty Betty, what would you say are the biggest mistakes that brands make when trying to grow their online p

Ones To Watch is a unique professional development programme as part of our Being Bold initiative exclusive to our client-side corporate members. It builds upon...

The world has changed, and everyone’s online. And while it may at first seem counterintuitive, this could be the best time to send your customers something physically irresistible.

In their latest episode the Wax Lyrical team are talking to marketing procurement specialist Tina Fegent. Tina is well-known in the marketing community for helping...