Kahneman’s quote above neatly summarises the well-known concept of framing, first illustrated by Kahneman and his long-time collaborator Amos Tversky in 1981.

This week we meet Sep, Regional Marketing Manager at GSK Consumer Healthcare for Respiratory & Skin Health (South East Asia & Taiwan)

As a child I wasn’t the biggest fan of Sesame Street’s cookie monster, it would frustrate me how it never actually ate the cookies

There’s a ninety nine cent store in the East Village, part-concealed by scaffolding that neither seems to be connected to building work, nor ever comes down.

Tony Blair was the last politician to lead a major party rebranding with the “New labour” project.

The Marketing Society’s signature bravery event last evening (16 January), co-organised with Asia Insight Circle, was certainly a great way to start 2020.