The latest Trendspotting event, hosted by STV, centred around partnerships.

Over seventy per cent of us have it, but we rarely talk about it. Marketing Society chief executive, Gemma Greaves, thinks it's high time we started

Starcom's Head of Strategic Innovation explores brand apologies and how best to win the public over after a crisis.

Brands that take disability inclusion seriously will be the real winners of the future economy, writes activist Caroline Casey

Digital product strategy consultant at Bloomberg Philanthropies and Marketing Society New York board member, Perry Hewitt, on the ways organisations have not only used technology to drive revenue and reach, but as a catalyst to re-organize their culture to be more agile

Winning is the stuff of great human stories but, in business, the truth about success is more often found in hard data, superior technology and how resources are deployed, writes strategist Julian Saunders