It’s the splenetic final sentence of ‘Inventing Desire’: the decades-old biog of LA adman Jay Chiat and his agency, Chiat Day...

Meetings are probably the most maligned form of group activity after Morris Dancing. Everyone loves to slag off meetings, don’t they?

Why We Buy: The Science of Shopping by Paco Underhill I first read this

Earlier this month, teams from Universities all over Scotland travelled down to Tennent’s in Glasgow to take part in our first Student Marketing Society Gathering.

There’s a key statistic that almost every marketer and salesperson has heard at some point in their career:

About nine months ago I learned how to breathe. “That’s nothing!” I hear you quip from the side of your snarky mouth.