Author David Gluckman looks back at his career: the launch of Baileys, Piat d'Or and Aqua Libra and the early days of IDV (the company that became Diageo) and how it was the most empowering organisation he ever worked for

Not so long ago, this is what winning looked like. Competitive, boastful, gloating statements plastered across every advert, every front-of-pack, every touchpoint

As social media continues to become integrated into our daily lives, it’s no surprise that a mobile-first industry such as Influencer Marketing is incredibly buoyant.

New technologies have changed the game when it comes to producing and distributing content, and in turn this has also shaped audience behaviour.

Think about what made you click on this article. You probably had an idea about the type of information you might learn, and how this could be used in your day to day life.

It is estimated there are over 20,000 marketing professionals in Scotland and The Marketing Society is currently connected to around 2,500 with 720 members and the rest on our mailing list.