Content Library

Cost, value and how we should plan today’s TV

The cost of TV advertising has become a talking point. This is because the cost of reaching some TV audiences via linear TV has increased...
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Should we be talking right now?

How to market during a pandemic? The short answer might be, don’t. That is, don’t treat Covid-19 like another...
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Who (self) cares?

Find out what self-care is. What can happen when it doesn’t work. Why it doesn’t work. And what to watch out for.
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The Clash teach the three Rs: ‘Rehearse, 'Rite and Record’

I recently visited a display at The Museum of London commemorating the 40th anniversary of The Clash’s third album, ‘London Calling’...
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The Growth of Bespoke Nudging

As behavioural science has evolved, new questions have arisen about how behavioural traits and cognitive...
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Picasso Drinking Gasoline

Picasso sits before his easel in a pair of shorts and no shirt. He is 75.
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