The Marketing Society Learning Lab on sonic branding revealed how sound works as a powerful, unconscious tool for brands to capture attention, convey meaning instantly and create lasting emotional connections.

Mackie’s recent Employer Brand of the Year win is a clear reflection of its people-led approach.

Member Interview with Farida, Design Director

Member Interview with Baha Almasri, GM - Commercial Strategy

Member Interview with Carla Lazkani, Marketing Director

Member Interview with Anusha Azees, Practice and Offering Development Senior Manager - Middle East, Accenture Middle East