Content Library

How Rihanna’s Fenty Beauty delivered ‘Beauty for All’

Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story.
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Liberation for Marketers.

Liberation for marketers. That's what I preach.
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Chris Marsh: Facebook: friend or foe?

There are around 7.2 billion people on the planet and nearly a third of them have something in common… Facebook.
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Dave Trott's Creative Blindness And How To Cure It

John Newton reviews Dave Trott's book, Creative Blindness And How To Cure It
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“This is toilet paper and it’s there to wipe your butt!”

Who Gives A Crap is an ‘irreverent’ toilet paper company from Australia, making environmentally friendly products from either recycled paper
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Five things a brand needs to know when creating a press page

I recently came across a Twitter post from a freelance journalist called Georgina Fuller, which politely reminded businesses to put a press contact on their website if they wanted media coverage.
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