Content Library
Interview with Alan McGarrie
Alan McGarrie is Head of UK Brand Marketing for Tennent Caledonian Breweries/ C&C Brands, responsible for activations across a large portfolio of beer and cider brands including Tennent’s Lager, Magners Cider, and premium Belgian beer Heverlee
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Meet the society regional boards
As the society grows around the world we wanted you to get to know those that are helping us do it, our brilliant regional board members.
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The bravest and boldest brand activations from Pride Month 2019
As the Stonewall Uprising hits its 50th anniversary this year, the LGBT+ community has more cause than ever
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Gen X is Going Round the U-Bend
The Young Ones are hitting 50. The coal strike babies. Disco babies. Thatcher’s babies. CND babies. ‘Who shot JR?’ babies. Recession babies. Debt babies. ‘Every bit of shit hits fan’ babies.
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2019 Brave Awards commended, HSBC
This is the story of how HSBC made its international brand heritage relevant to the UK again – at a time when the country had decided to close itself off from the wider world.
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When the impossible is no longer impossible
Recently my colleague and I were busy traipsing the streets of downtown Manhattan in search of my first vegan burger. As fairly committed carnivores, to say this was unusual was an understatement.
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