Content Library

Interview with Alan McGarrie

Alan McGarrie is Head of UK Brand Marketing for Tennent Caledonian Breweries/ C&C Brands, responsible for activations across a large portfolio of beer and cider brands including Tennent’s Lager, Magners Cider, and premium Belgian beer Heverlee
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Meet the society regional boards

As the society grows around the world we wanted you to get to know those that are helping us do it, our brilliant regional board members.
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The bravest and boldest brand activations from Pride Month 2019

As the Stonewall Uprising hits its 50th anniversary this year, the LGBT+ community has more cause than ever
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Gen X is Going Round the U-Bend

The Young Ones are hitting 50. The coal strike babies. Disco babies. Thatcher’s babies. CND babies. ‘Who shot JR?’ babies. Recession babies. Debt babies. ‘Every bit of shit hits fan’ babies.
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2019 Brave Awards commended, HSBC

This is the story of how HSBC made its international brand heritage relevant to the UK again – at a time when the country had decided to close itself off from the wider world.
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When the impossible is no longer impossible

Recently my colleague and I were busy traipsing the streets of downtown Manhattan in search of my first vegan burger. As fairly committed carnivores, to say this was unusual was an understatement.
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