At John Lewis & Partners, an employee is not just an employee – they are a co-owner of the business. To reflect this importance, in September 2018 we embarked upon a rebrand and changed from ‘John Lewis’ to ‘John Lewis & Partners’.

In October 2018, easyJet launched Look&Book: the world’s first-ever photo-based flight search functionality.

Microaggressions: a term used to describe everyday verbal or behavioural comments that reinforce difference and otherness.

Giles Lury lists key learnings from the top five come backs as a thought starter for any marketer facing the challenge of revitalizing their brand.

Simon Gore shares ten tips to help you develop effective brand names, based on the combined experience of our brandgym partners over the last 25 years.