Content Library
Success is born out of failure
Kicking off the year with The Marketing Society’s first ‘Under the Spotlight’ for 2019 with Hannah Pain and Mark Evans, who were tackling the subject of Bravery.
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Inspired Us: AI toys and urban farming
Here are the Canopy team’s top picks for January 2019
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Accepting neurodiversity requires great generosity
It takes huge amounts of generosity from leaders and managers to enable trust in someone who feels different...
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Book review: Use direct response copywriting to start selling more stuff, now.
Glenn defines direct response copy as, “presenting an idea to a person and persuading them to take direct action at the end”...
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Risk. Avoid It? Mitigate it? Transfer it? Embrace it?
To grow and to innovate in our ever changing and dynamic world we need to shoot for 10s, take some risks.
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Under the Spotlight: how being brave can help marketers be ‘normal in their not-normalness’
Bravery is a theme that resonates with Direct Line’s Mark Evans.
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