Content Library
Bravest charity marketing campaigns of 2018
3 stand-out charity ads from 2018 which have each delivered creatively and used media partnerships to their advantage.
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How to create a culture of marketing effectiveness
Marketing Week and Thinkbox present a video series examining the currency of marketing effectiveness.
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3 big myths about innovation in big companies
Matt Boffey, shares his thoughts on 3 big myths surrounding innovation in big companies.
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Q&A with Jenny Terris, Senior Account Director at Guy and Co
Jenny is a Senior Account Director at Guy & Co and has over 14 years’ experience working across B2B & B2C markets including strategic marketing, customer segmentation, development and execution of through the line marketing plans.
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Book Review: The Choice Factory by Rod Gillies, Whyte & Mackay
And, although it’s probably futile, I’ve started to make conscious efforts to work out when unconscious bias might be influencing my own decision-making.
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