Having been the UK's most influential network of senior marketers since 1959...

John Newton reviews Andrew Brent's book

The Challenger Project explore the five learnings from 2017 so that 2018 can be your year.

The model behind most advertising relies on a seemingly common-sense cognitive cascade.

Women of color are now more informed, and we’re demanding more from the brand.

'Is the industry under threat or on the brink of greater opportunity?' Possible London's CSO looks into the marketing headlines of 2017.