Content Library

3 great ads, chosen by Peter Souter

Peter Souter is the chairman at TBWA/UK, and is a writer for theatre and radio. He wrote the screenplay for ITV’s drama ‘Married Single Other."...
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NESCAFÉ Philippines builds brand affinity among Gen Z

To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z, a generation that recognizes NESCAFÉ as “their parents’...
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Body lotion brand takes on societal judgement of women

The importance of confidence in a young woman’s life is at the centre of a new campaign by Parachute Advansed Body Lotion. The digital campaign...
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3 great ads, chosen by Leo Burnett's Chaka Sobhani

Chaka joined Leo Burnett from Mother where she creative directed a number of accounts including Boots and No.7. She has spent 20 years in both...
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3 great ads, chosen by adam&eve DDB's Ben Priest

Ben Priest’s career spans 25 years, including time at Ogilvy & Mather, CDP, Lowe Howard-Spink, TBWA and Rainey Kelly. In 2008, he teamed with James...
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Dove’s ‘Real Beauty is Universal’ challenges notions of female beauty

Dove has rolled out a real beauty campaign in the Philippines that celebrates diversity and challenges perceived notions on female beauty.
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