I was running a workshop for a major international hotel chain a few years ago. They were faced with the challenge of persuading female business travellers to spend money in their restaurants rather than spending money on room service.

Of all the different forms of popular culture, gaming is the one of the most full of misconceptions.

“Why do you want to work for us?”  It’s received wisdom that a large part of any interview process

In the world of advertising, it’s a generally accepted truth that diversity is, on a whole, lacking.

As part of a new content series, we're asking members what's inspired them this month. For August, Creative Culture gave us theirs.

The first African American to be named as principal ballerina, Misty Copeland is a great ambassador for a brand looking to celebrate the accomplishments of...