Content Library
The management of whales
In online gaming, a whale is someone who plays far more than the typical player. It's not unusual for 2% of the player base to account for 95% of all the usage.
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Realigning the unholy trinity
The Value Engineers' Director, Giles Lury, reviews How to buy a Gorilla: Getting the right muscle behind your advertising efforts by David Meikle
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The slowest queue
I recently passed a long queue of kids outside the Supreme shop in Soho. I was at once disdainful of the young people’s insatiable appetite for tee shirts and trainers; and envious of their collective cool and camaraderie.
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‘No Bucks, No Buck Rodgers’
The Intimate Relationship Between Commerce and Creative Talent.
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Q&A: Ridhi Tariyal, cofounder, NextGen Jane
What if women could passively track their health, using blood collected from the tampons they already use?
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