Content Library

For brands, the tide is turning -The cultural current is shifting.

The first wave I caught was in the sunset surf of Cornwall.
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The copywriting process

Client briefs In-House Copywriter  Receives Brief  Reads Brief
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Everyone and no one is a copywriter

I’m guessing Creative departments the world over say “Everyone’s a Copywriter” at least once a week. I’ve said it. You’ve said it. It’s the sneering remark that comes after someone without “Copywriter” in their job title writes The Line.
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Ones to Watch 2017: inspiring quotes and takeaways

Ones To Watch has come to an end, with its third and final session ending with not one but 6 amazing speakers.
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Letter from Hamburg: About being perfect

It’s not easy to be perfect. Try telling that to the Germans though!
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An ugly business

On a scale of 1-10 how beautiful/handsome would you say you are?
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