The irony of debating digital elections in Churchill’s War rooms was not lost on those attending The Marketing Society and RadiumOne’s brilliant dinner discussion.

Every now and again, you read something and think: ‘I wish I’d written that.’ It happened to me twice in April. And both pieces, broadly speaking, dealt with the same topic.

Legend has it that in a Paris restaurant in 1923, Ernest Hemingway’s friends challenged the writer to craft a story in just six words. The novelist responded with: “For Sale: baby shoes, never worn.”

Korean culture is highly influential across Asian markets. As such, it is often the first place to launch new and innovative products.

The advertising industry has always structured itself around media. As new media emerged, new skills developed in order to service these new ways to reach the mass market.

Branded video content has become one of the staples of digital marketing through social media. Users are able to engage with a more visual form of content and connect deeper to a brand or product.