Content Library
Finding gold amongst the garbage
Simon Cowell (reality TV judge), Eddie Jones (England’s rugby coach), George Anders (author and business journalist) all have something in common?
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The future of social: why you should be looking East
There is no escaping it. Surveying the marketing press over the past year it has become clear
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Transcreation vs translation: the art of adjusting the message between markets
Your campaign produced great results and you’re ready to take the plunge into a new market, but the copy needs to be made available to a completely different culture, and in an entirely different language.
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Blurring lines of ‘wellness’ brands
There was a time when health & wellness used to be mean the opposite of partying & fun. Good vs naughty, self-restraint vs self-indulgence. You couldn’t imagine two more different worlds or mindsets – until now.
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The Air France upgrade challenge
Who doesn't want a free upgrade? That was the thinking behind Air France's campaign for the launch of its new business cabins in Asia.
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