Content Library

Private labels can be more powerful and profitable than classic brands

When I want to cook a great dinner at home, I head straight to Marks & Spencer’s food store. M&S’s Cook range of premium quality, organically farmed self-assembly dishes makes entertaining easy.
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Interview with Andrew Au

Which leader do you most admire? Elon Musk - the world needs more Elon Musks.
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Why outsiders will help you breakthrough to the best competitive edge

Fun fact: I transferred between nine different schools in my thirteen years of schooling. It almost did my head in.
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For brands, the tide is turning -The cultural current is shifting.

The first wave I caught was in the sunset surf of Cornwall.
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The copywriting process

Client briefs In-House Copywriter  Receives Brief  Reads Brief
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Everyone and no one is a copywriter

I’m guessing Creative departments the world over say “Everyone’s a Copywriter” at least once a week. I’ve said it. You’ve said it. It’s the sneering remark that comes after someone without “Copywriter” in their job title writes The Line.
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