Content Library
Private labels can be more powerful and profitable than classic brands
When I want to cook a great dinner at home, I head straight to Marks & Spencer’s food store. M&S’s Cook range of premium quality, organically farmed self-assembly dishes makes entertaining easy.
Read Now
Interview with Andrew Au
Which leader do you most admire? Elon Musk - the world needs more Elon Musks.
Read Now
Why outsiders will help you breakthrough to the best competitive edge
Fun fact: I transferred between nine different schools in my thirteen years of schooling.
It almost did my head in.
Read Now
For brands, the tide is turning -The cultural current is shifting.
The first wave I caught was in the sunset surf of Cornwall.
Read Now
The copywriting process
Client briefs In-House Copywriter
Receives Brief
Reads Brief
Read Now
Everyone and no one is a copywriter
I’m guessing Creative departments the world over say “Everyone’s a Copywriter” at least once a week. I’ve said it. You’ve said it. It’s the sneering remark that comes after someone without “Copywriter” in their job title writes The Line.
Read Now