Content Library
The Whole Marketer Ep93 - Neuromarketing with guest Katie Hart
Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing. Neuromarketing is the scientific study of the brain and nervous system (neuroscience)...
Listen NowDriving the bottom line & making gaming work for Mastercard
Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, found a new way to extract value from the brand's loyalty points scheme...
Listen NowMoneyball marketing with OPPO's Head of Digital Marketing, Europe, JJ Foan
What does Brad Pitt's character in Moneyball have to teach a digital marketing manager? How to increase reach and build growth by looking at undervalued...
Listen NowCan Marketing Save the Planet - Ep 52: Marketing, mindset shifts and the pursuit of a Purpose Upgrade, with Paul Skinner (Part 1)
“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we need in pursuit...
Listen NowCan Marketing Save the Planet - Ep 52: Marketing, mindset shifts and the pursuit of a Purpose Upgrade, with Paul Skinner (Part 1)
“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we need in pursuit...
Listen NowHow to avoid Pride washing and promote natural & intuitive ads for LGBTQ community
How many brands know what they're really doing when showing pride? Daniel Peach, Head of Digital Acceleration Programmes, EMEA Go to Market Strategy at Google...
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