Net Zero isn’t cutting it. The word 'sustainability' is tired, vague and no longer fit for purpose. Marketers need to drop the old-school ESG lexicon and embrace the reality: this isn’t an environmental movement anymore - it’s a full-blown technological and market revolution. While everyone’s hiding from greenwashing accusations, they’re missing the business opportunity of the century says Leo Rayman CEO and Founder, EdenLab.
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