Think piece

Cannes 2025 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!
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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.
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The power of reinvention

In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.
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New demands of CX: Leading with thoughtfulness

For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX) has become crucial for their success.
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17 Lessons from Asian Business

China is the world’s second largest economy, a huge new and growing consumer market, and home to many of the world’s fastest growing companies.
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The Digital Day Series 2025: Global Marketing Insights

The Marketing Society's Digital Day Series 2025 brought together marketing leaders across five global hubs - Scotland, Singapore, UAE, England and Hong Kong, to explore the rapidly evolving intersection of technology and marketing.
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One Night Brander or Loyalty Lover?

At The Marketing Society’s The Digital Day 2025, MLP's Sarah Turner and Simon Jamieson took to the stage to explore an increasing challenge for brands in the digital age…
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Notes from The Digital Day England 2025

Highlights and key take aways from The Digital Day England 2025 event
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Differentiating in a sea of sameness and bagging a fl-amazing Golden Quarter

Sannah Rogers reviews The Digital Day 2025 with an in depth appraisal of how Very successfully competes with the likes of Amazon and Shein using integrated digital and traditional media campaigns.
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Kindness, Curiosity, and Connection

Q+A with Venya Wijegoonewardene CSO at Spark Foundry UK - her golden rules, her biggest influences and why she appeared at The Royal Courts of Justice.
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