Think piece

Cannes 2025 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!
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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.
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The power of reinvention

In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.
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New demands of CX: Leading with thoughtfulness

For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX) has become crucial for their success.
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17 Lessons from Asian Business

China is the world’s second largest economy, a huge new and growing consumer market, and home to many of the world’s fastest growing companies.
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The Biggest Challenge in Marketing Today Isn't What You Think

Marketing may appear to have lost it's shine but the reality is it's more exciting than ever, with channels and media giving more canvas for creativity while data and tech giving us the science to make the best decisions writes Lex Bradshaw-Zanger.
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Net Zero is Dead. It’s Time to Walk Away from ‘Sustainability’

Leo Rayman argues that traditional sustainability messaging has become obsolete and as marketers we should instead be reframing the climate transition as a massive economic and technological revolution.
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Leadership Lessons

Leading a growing marketing team is both a challenge and a privilege. It requires not only aligning people with goals but also mentoring, inspiring, and building a strong, adaptable culture.
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Leading Through Change: Slow the f*ck down

So. Much. Overwhelm. There’s no doubt about it… the world’s a bit of a mess right now. Politics. The economy. War. Division. AI apparently coming for our kids. And trading conditions? Absolutely brutal.
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Succeeding Without Suffering

Navigating a world of economic uncertainty. Encouraging innovation whilst maintaining operational efficiency. Adopting and adapting to the brave new world of AI and digital transformation. Dealing with the complexities of hybrid working.
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