Think piece
Cannes 2025 Spotlight
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!
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Cannes 2024 Spotlight
Join us for an unforgettable week of networking, insights, and inspiration in Cannes.
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The power of reinvention
In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.
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New demands of CX: Leading with thoughtfulness
For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX) has become crucial for their success.
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17 Lessons from Asian Business
China is the world’s second largest economy, a huge new and growing consumer market, and home to many of the world’s fastest growing companies.
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The Fellows Fundamentals: Global Marketing
As part of The Fellows Fundamentals series Raoul Pinnell breaks down global marketing - what works, what doesn't and what best practice looks like.
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The Fellows Fundamentals: Market Research
As part of The Fellows Fundamentals series, Alex Batchelor takes an in depth look at market research.
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The Fellows Fundamentals: The increased power of B2B marketing
As part of The Fellows Fundamentals series Kate Mackie looks at the rise in importance of B2B marketing today.
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The Trust Challenge: Cloudy, with a chance of credibility
O2, Virgin Mobile and Virgin Media O2's Johnny Winn on why understanding your audience is key to marketing trust.
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The Trust Challenge: How marketers can build and measure trust
No7 Beauty Company's Richard Bowden examines the key areas of marketing trust: consistency, authenticity, transparency and growth impact.
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