Think piece

Cannes 2025 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!
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Cannes 2024 Spotlight

Join us for an unforgettable week of networking, insights, and inspiration in Cannes.
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The power of reinvention

In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.
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New demands of CX: Leading with thoughtfulness

For many brands, personalisation of their customer interactions is now a big focus and adapting this to customer experience (CX) has become crucial for their success.
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17 Lessons from Asian Business

China is the world’s second largest economy, a huge new and growing consumer market, and home to many of the world’s fastest growing companies.
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Forget the stereotypes. Gen Z are your shortcut to influencing the whole nation

Leo UK's latest PopPulse report looks at the influence of Gen Z and reveals rather than being fragile snowflakes they're the ones providing practical, everyday advice across households helping older generations navigate technology, finances, and modern life.
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A Day I Never Compromise: Leadership Lessons from the Global Conference

Abigail Dixon explains why the Changemakers Conference is a day she never compromises on, ringfencing it because it offers something rare: a day of inspiration, reflection, and clarity about what she can do and what she should do next. Let's see if this year's delivered.
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The Trust Factor: Why Building Trust Matters More Than Ever

A new report Marketreach, The Trust Factor, examines the role of trust in business revealing how it is constructed, how it works commercially and most importantly how it can be built, kept and measured.
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Unlocking Silos to Maximise your Media Effectiveness in 2026

Teads' Marc Zander on why brands looking to maximize media effectiveness in 2026 must break down traditional silos and integrate data, insights and creative excellence (DICE) as well as combining branding and performance strategies.
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He’s on TikTok 7 hours a day, so we hired him for our social content strategy

Lex Bradshaw-Zanger on why effective marketers need real-world customer experience not just platform knowledge or category enthusiasm to truly understand human behaviour and create strategies that drive genuine engagement and satisfaction.
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