The pace of change today is accelerating. As leaders, we are expected to respond to shifting consumer behaviours, emerging technologies, evolving markets, and cultural dynamics, often all at once.

In nearly two decades of marketing leadership across Middle Eastern and global markets, I've built my reputation on doing what others said was impossible, from taking the first royal family member from the region to Israel, to creating publication

Marketers know this truth too well, you have about 2–3 seconds to make someone stop scrolling. If your reel doesn’t grab attention instantly, you’ve lost them to the next shiny thing.

As part of our leadership at Speed Challenge series, Georgina Bramall, Marketing Director at giffgaff, explores how purpose-driven leaders balance the 3 Ps, people, planet and profit, to drive both pace and impact, sharing practical approaches that empower teams and reframe marketing success beyond volume metrics.

In a marketing world obsessed with speed, true leadership means more than keeping up. Ishneet Kaur explores how stillness, flow, and coaching can empower leaders to guide change with clarity and intent.

Jonathan Hirasawa Ashton explores how AI is transforming marketing leadership, blurring lines between creativity, compliance and accountability, and why tomorrow’s most trusted brands will treat governance as a creative advantage.

In today’s fast-moving marketing landscape, true leadership isn’t about constant acceleration, it’s about setting a sustainable rhythm. This piece by Mia Esat explores how clarity, calm, culture, and purpose sustain performance at speed.

Behind every calm PR response is a flurry of paddling. This piece by Emma Falvey explores how to find calm, clarity, and confidence when crisis hits, and why vulnerability is part of strong leadership.

Artificial intelligence is expanding the boundaries of what’s possible, from generating ideas in seconds to analyzing patterns too complex for the human eye. Its speed and scale are astonishing. And yet, as it continues to accelerate, a more interesting question is emerging: what AI cannot do?

An honest exploration of why many of the sustainability targets announced a decade ago have been quietly reduced or abandoned and what needs to be done now to redress this with insights from this great The Uncomfortable Conversations event.