Think piece

Self Limiting Beliefs - Nir Eyal - What if it isn't true?

Liz Deans shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.
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The Marketing Leader's Job in the AI Transition: Build Trust, Not Just Speed

Vice Chair of The Marketing Society New York Suresh Raj on why the marketing leaders who win the AI transition will be the ones who build trust, not just speed.
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The Line in the Sand: Making marketing more effective, efficient and enjoyable

Interviews with 20 senior marketing leaders reveal why marketing has been reduced to comms and advertising, and how businesses can win it back, in partnership with WhichWayUp.
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An evening with Nir Eyal: Beyond Belief

Abigail Dixon shares her thoughts on an evening with Nir Eyal and the power of changing what we believe.
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Why Ambition is Critical in the Era of AI

Prime Performance Labs' Jason Leavy on why ambition, alongside the human qualities of empathy, creativity, taste and judgement, will be critical to effective marketing leadership in the age of AI.
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"We don't even have synthetic on our roadmap. We need to change that."

Why experiencing AI first-hand is the key to moving beyond apprehension and unlocking new possibilities for faster, smarter ways of working. Electric Twin's Leanne Tomasevic on this and other insights from The Marketing Society’s The Accelerator Day,
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Who are India's culture creators?

This latest Canvas8 article explores who's really shaping culture in India today and what that shift means for how brands earn loyalty.
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The Communications Gap That's Quietly Costing You Customers

This piece explores why customer communications are quietly costing companies far more than most marketing teams realise, and what it would take to fix that.
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Trust: The Currency AI Can't Create

In the third of this series, Crawford Hollingworth explores trust, perhaps the hardest human connection to earn. AI can verify facts, predict credibility and measure reputation, but it cannot make people believe. Drawing on behavioural science, this piece argues that trust may become one of the last sustainable competitive advantages, and asks leaders whether their organisations are earning belief through shared risk and integrity or merely optimising trust out of existence.
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Red pill or blue pill: it comes down to who you listen to

The article from the Red Pill series: While AI makes it easy to replace real customer and employee feedback, the leaders who keep listening to real people will have the advantage.
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